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  • Jennifer Bradford

Why "Black Bear Fitness": The naming of an online personal training business




black bear


The naming of my business took a bit of time. It wasn't easy, but I had some ideas in mind of what I wanted to do and how I wanted my business to come across.



I wanted to use an animal as a logo for my company, but I wasn’t sure which one. I eventually settled on a bear because bears are strong and powerful, but also they like to eat and sleep! Living a lifestyle that highly incorporates fitness is a balance of being strong in the gym plus fueling your body with nutritious foods in the right proportions.  Recovering appropriately through rest and sleep is also of utmost importance.



I picked black simply because black is classic, elegant, and never goes out of style. It is a symbol of confidence and courage.



A black bear gives the impression of raw strength and simply beauty. This is what I want my clients to see in themselves. I want to coach my clients to uncover that inner strength and beauty that was always there.


And that's it! Black Bear Fitness, LLC was born. Here's to many years of changing lives :-)


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